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How You Can Write a Attractive Brand Story?

Know About Write a Attractive Brand Story


Brand Story: Your brand story sets you apart from everyone else. Otherwise, you're just one solution to the same old problem that customers can choose from, and usually without a glaring differentiator, they base their choice on price. Usually, you don't want customers to choose you based on price alone. You want them to choose you because you are you.

Attractive Brand Story

Telling your unique story starts with these questions:

When, why and how did you start?

The best way to show authenticity is to tell your audience when, why, and you started doing what you're doing. If you can tell your story in a way that your audience has a relationship with you, and even roots for your success - even better.

How do you want customers to see you?

While writing your story, it is important to convey your values ​​and ideals in a no-nonsense way. While you may be afraid to turn some people off, you really don't have to worry about that. Those people are not your audience. Your audience is made up of the people who can relate to your story, share your values, and want to be a part of it.

Where do you see your business down the line?

Here you try to dream big and let your audience know where you see your company in the future. It also gives you the ability to fine-tune consumer expectations of what you're offering rather than what the competition is offering.

How you answer these questions is important.


You get a lot of opportunities for this through any communication you have with your audience - be it your blog, social media, or even the types of products you offer.

With the answers to these questions, you can start shaping your story and weaving it into everything you do.

Share through storytelling

Using an honest communication style to tell your story, your customers' stories, and the story of your products is a good start. Use case studies, interviews and in-depth relatable blog posts to achieve this.

Share by doing good

Get involved in your community to give back something that stands out. You don't want to do this just to get noticed, but you want to choose something that helps people understand who you are as a business owner and what your business stands for.

Share through experiences

You and your audience likely share common experiences that need to be discussed. The more ways you can relate to them, the more ways they will see your offering as unique and different.

Share with the truth

Don't hype, and "don't blow smoke". Consumers are smart these days. They want the black and white truth of the matter. If it takes 20 hours a week to do what you do, and you teach them, tell them the truth. If you've had to stay overnight to work around kids' schedules, say so.

Share anywhere

Don't just 'tell' your story on your blog in the 'about' section. Tell your story everywhere. Use infographics, memes, blog posts, guest blog posts, articles, testimonials, good deeds and any way you can to spread your story. Be your story through your actions.

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